“Charge what you’re worth” is one of the stupidest things said on these online/digital business streets and unfortunately, you’ll hear those words spoken a lot as an entrepreneur if you do most of your business in the digital space. We have to deeply remember that pricing is a complex topic with a high amount of nuance. We also have to remember that if we’re trying to do business in a non-extractive, non-oppressive, equitable way that our pricing will look very different from our peers and competitors.